WBA seeks to generate a movement around increasing the private sector’s impact towards a sustainable future for all by working to incentivize and accelerate companies’ efforts towards achieving the SDGs. WBA has set out to develop benchmarks to compare companies’ performance on the SDGs.

United Nations Development Programme. (2021). SDG Impact Standards Glossary. https://sdgimpact.undp.org/assets/SDG-Impact-Standards-Glossary.pdf