The estimated time period for which the outcome would have lasted anyway – without engaging with, or being affected by, the entity’s actions or decisions. Performance of peer entities, industry or local benchmarks, and/ or Stakeholder feedback are examples of counterfactuals that can be used to estimate the duration likely to occur anyway for the Stakeholder.

1. Impact Frontiers. (2022, May 13). How Much. Impact Frontier. Retrieved October 5, 2022, from https://impactfrontiers.org/norms/five-dimensions-of-impact/how-much/
2. Standards and Guidance. (n.d.). Retrieved September 19, 2022, from https://www.socialvalueint.org/standards-and-guidance