Li Mei Ooi is currently pursuing her Master’s in Business Administration at the Graduate School of Business (GSB) at Universiti Sains Malaysia (USM), Penang, Malaysia. She was first exposed to corporate sustainability practices when she was involved in the public relations, marketing, and sustainability segments in one of Malaysia’s leading conglomerate hospitality arms before delving further into it academically. Her interests include exploring various sustainability practices and dynamism within the corporate world.