Author

Dr Ainurul Rosli is Professor of Enterprise and Entrepreneurship at Brunel Business School. She specializes in SME growth programme development and university-industry collaboration for place-based investment and Corporate Social Impact (CSI) strategy. She researches and practice on evidence-led enterprise impact management and performance, co-creating initiatives to support business strategic agendas. She currently chairs the Practice and Impact Special Interest Group of the Institute of Small Business Enterprise (ISBE), UK and President of Social Innovation Movement (SIM), Malaysia.